Last week I had a very interesting meeting with Lorenzo Manes. His company runs Lulop.com, a web site which syndicates video to TV stations allover the world.

Many bloggers and content producers today are using the Attribution-NoDerivs-NonCommercial Creative Common License. It basically means: you can use what I made but not sell it or make any profit on it.

Usually this doesn't mean that an author is not interested in selling his work, it only means that nobody is authorized to do this by default.

Now, what if there could be some authorization embedded in the content we create?

We are working on a draft of an RSS namespace which would allow authors to specify how they would allow others to use their content and also an easy way to pay for it. Ideally a journalist reading a piece in an aggregator (or a picture or a video clip) would be able to click on the "Pay" button and purchase a license to use that content.

Lulop has a big experience in dealing with such transactions and they want to be one of the first "hubs" for these transactions, but at the same time the RSS namespace is going to be open and anybody will be able to join the party.

Thoughts?