My name is Paolo Valdemarin, I'm 33 and I'm the founder of evectors.

I live in Italy, North East, near a town on the border with Slovenia called Gorizia.

I have grown up in a house full of computers, I have always liked graphics, so the first thing I did on an Apple II sometime back in 1979 was trying to make a drawing using commands like HPLOT 0.0 to 0.200 to draw lines.

I gave up coding as soon as the first tools became available (this is probably when I started thinking about tools to hide the code).

So I started using all kind of tools to draw stuff until the Macintosh, HyperCard and VideoWorks came around. At that point I realized that I could make my drawings move and also interact with the user.

With this knowledge sometime later I founded my own company, at the time called StudioIdea, and I started consulting advertising agencies and video production companies. While consulting on technology, in these companies I have learned a lot of things.

In one advertising agency I also met Monica, who first become partner at StudioIdea and sometime later in 1992 my wife.

In the mid '90s I was overwhelmed by the Internet, and spent the first three days on-line without being able to go to sleep, surfing between the few web site then available. I couldn't resist, so I joined the party. My nic handle on the Ripe whois database is PV18.

So we started making web pages for some pretty large companies until, at the end of the last century, I decided that there had to be a way to let them manage the pages themselves and let us play with our toys instead of drawing web sites manually.

This is how IdeaTools started. My work was also inspired by Marc Canter and Dave Winer.

Today my main interest is about knowledge management. We are building a new class of applications based on the concept of "Human Centered Knowledge Management" that, we hope, will have a significant impact on the way people work and communicate every day.