I've started this weblog only 105 days ago, which is not much.
The last 105 days have changed the way I work in many significant ways.
First, I'm part of a community full of people willing to help.
Just as an example, last week we opened a new evectors web site and almost immediately I received several messages from other bloggers with suggestions on how we could have improved it but also simply telling me of spelling errors.
It's the true two way web coming to life, it's exciting.
I have spent the last 3 days with Scott and his partner Gretchen discussing how we could market IdeaTools in the US. I would have simply never met them if it wasn't for our blogging activity. I don't know if this will turn out to be a successful business or not, I hope so and it looks promising, but whatever will happen it has been a great experience.
So, weblogging is not just a way to socialize, it's also a way to do business and to create relationships with people all over the world.
People, this is probably the keyword.
I have had a company web site for about the last 7 years, but I have never received much feedback from it. Since I have opened my blog I'm receiving lots of messages from people all over the world. This is happening because they perceive the weblog as the interface to a person, while the company site belongs to a faceless entity, even if for some of those 7 years, behind that company web site there was only one person: me.
Time for anonymous companies is over, we have all had enough, it really looks like it's time for people, time for weblogs. |