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Updated: 18-12-2005; 18:34:37.

 Mercoledì, 2 luglio 2003

Ric Ford: Future of MacInTouch.

Technically speaking Macintouch is probably not a weblog. It has been for a long time my main source of information for the whole Macintosh business.

Today it looks like indipendent news sources like Macintouch are struggling to stay afloat: advertising is not enough: most budgets end up on the big search engines anyway.

We all love this kind of sites but we need to find a way to support them economically. Subscriptions could be a solution. Any other ideas?

Berlusconi in EU 'Nazi' slur. The Italian PM lashes out at a German MEP, appearing to compare him to a Nazi camp guard. [BBC News | World | UK Edition]

Being Italian in these days is embarassing...

I have subscribed to Google AdSense and now you should be able to see some advertising on this page (scroll down, right side). I'm not sure how long these ads will be there, I'm just experimenting.

A couple of notes so far:

  • Google seems to think that on this weblog is relevant as far as collaboration software and in some cases weblogging applications are concerned.

  • From the control panel I can decide which ads I don't want on my site (for example competitors). I can't decide which ads I do want on my site.

  • I have an high clicktrough rate because *I* am clicking on those ads: no, I'm not cheating, I do find some of those ads interesting... In fact it makes sense: considering that google "reads" my weblog, it should be able to guess what kind of ads appeal not only my readers but also myself. Weblogs are the ultimate profiling system.

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2005 Paolo Valdemarin.