Jeremy Zawodny: Is Google The Next DNS?

It's already happening. Do this little exercise:

• Download the latest version of Mozilla Firebird
  
• Once installed, write in the Navigation Toolbar Dave and hit return
• Now try with "Paolo", "Scoble", "Searls", "Joho", "Zawodny"....

If it's not a URL, the string is routed to Google's "I'm feeling lucky" feature. Now, of course you still rely on DNS to get to the site, but if google would index IP addresses of sites we could probably live without DNS.

Now: do we want to give all this power to a company?