Sometimes it happens when I find myself walking in a new neighborhood, or maybe when I watch business parks outside a town while passing on a train: I’m fascinated by all these shops and industrial sheds with small companies logos on them. All these logos…
Very rarely the graphic quality is any good, but I have designed enough logos in my career to remember the excitement when each one of mine was brand new. I had spent time thinking, drafting, drawing, testing… and then I was more or less happy. For a short moment that logo was beautiful enough to present to a client.
And then the design was enlarged, printed, cut out, hanged in front of a building. That was a great moment, when you would finally see months of work taking shape in a physical object.
It doesn’t matter that after some time you would start finding the flaws in your design, or that at some point you would find them completely embarrassing.
Every time I see a terrible logo on a wall, I think of that amazing moment of pride and joy.