When I started working in graphic design, having a Pantone color book was one of my main goals. They were rare and expensive, back when Macs screens were still black and white and it was the only way to manage colors. And they were cool little objects, I think I still have mine somewhere.
Back then most colors fit in 3 digits numbers (I still remember how one of the first logos I designed used blue 300 and grey 428). At some point 4 digits colors started appearing, and they were kinda exotic. Amazing how we got all the way to “18-3224”. Looks like there’s still a lot of colors to invent.
Anyway, it’s good to see how Pantone has been able to modernize and be still around after all these years. These days I think that the Pantone product I use more is my coffee mug :).
I have been writing text in little boxes on the interwebs for twenty years. Used to be called usenet, then bulletin boards, then blogs, now social. Still little boxes.
The tools we use to write have been pretty much the same for a very long time. Sometime in early 1984 my dad came home with the first Mac 128. It came with two floppy disks, each with the whole operating system and an application on it: one for MacPaint, one for MacWrite.
MacPaint was my favorite, but I remember MacWrite well, here’s what it looked like:
Now, what I find odd is that some 28 years later I’m still writing in a box which pretty much offers the very same features (actually I have lost tabulation).
Why haven’t writing tools evolved? Why are not relevant content from the interwebs popping up while I write this, helping me finding more information in real-time? Why isn’t this post appearing in real time on Euan’s screen, while I’m writing it, allowing us to develop a conversation? Why aren’t previous rants I wrote about how technology has not evolved enough for me automatically linked to this post?
There are ways to do all this, but they are far from being mainstream.