Month: January 2024

40 years later

I started thinking about this post on the Mac 40th anniversary yesterday. By this morning in the shower I had the whole idea fully mapped. Thankfully I then checked and it turns out I had already written the whole post 10 years ago. So I won’t do it again.

I have been reflecting on that moment of 40 years ago lately, it has been one of the few truly transformational discoveries. The second one for me would have been in 1994 when I first saw the web, the third one in 2007 when the iPhone was launched.

I suppose that these moments feel significant in hindsight, because I’m still using those same technologies every day. I must have been super excited when I used a Newton for the first time in 1993, but I can hardly remember that day.

I have been more and more involved with AI and Large Language Models for the last year, and this definitely feels as another one of those moments. A class of technology which changes dramatically the way we deal with computing.

I’m also looking forward to Vision Pro. No idea how good or transformational it will be, but I will definitely be at the front of the line as soon as it becomes available on the old continent.

Happy Mac Anniversary everyone! Let’s see where we end up in 10 more years.

I love logos

Sometimes it happens when I find myself walking in a new neighborhood, or maybe when I watch business parks outside a town while passing on a train: I’m fascinated by all these shops and industrial sheds with small companies logos on them. All these logos…

Very rarely the graphic quality is any good, but I have designed enough logos in my career to remember the excitement when each one of mine was brand new. I had spent time thinking, drafting, drawing, testing… and then I was more or less happy. For a short moment that logo was beautiful enough to present to a client.

And then the design was enlarged, printed, cut out, hanged in front of a building. That was a great moment, when you would finally see months of work taking shape in a physical object.

It doesn’t matter that after some time you would start finding the flaws in your design, or that at some point you would find them completely embarrassing.

Every time I see a terrible logo on a wall, I think of that amazing moment of pride and joy.