I dropped by the Apple Store last week in London to see the new iPhones. I was hoping for the “instant lust” that usually goes with Apple’s new gadgets, but it didn’t happen.
Now, to be fair we should admit that smartphones are becoming a commodity and we can’t expect to be amazed with every new iteration. The iPhone 6 is a perfectly nice phone, most likely it’s going to be my next phone when my contract on the current 5 will expire (not the Plus, it’s just ridiculously huge imho), but I’ll just sit and wait for the upgrade without any exceptionally big expectation.
I’m just hoping that the Apple Watch will provide that little bit of extra excitement that keep all of us going ;)
PS: while I think that most of those “Steve would have not done this” posts are pure BS, I must admit that the bulging camera lenses are a bit odd.
