About the #sotn12 personal logos

Award winning agency Tassinari/Vetta was behind the brilliant design of the visual identity for this year’s conference.

For the logo, Tassinari/Vetta designed an original font, where several permutation of the same letter are available to create new and original designs.

Conference badges have then been manually prepared using a variation of the SOTN font and making sure that every combination of letters was unique.

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