But if you want some real data, here's my very little and very indipendent study. At the end of my last SundayPodcast (in Italian), I asked to my readers to send me an email just to check how many of them are actually listening to my rants and not simply downloading them. The data I gathered follows:

• according to the log files, the podcast has been downloaded 103 times in the last 5 days
• 76 users downloaded the AAC version (linked in the RSS feed), 34 the MP3 version (made available as a link in the post)
• 50 users downloaded it with iTunes
• 23 listeners sent a confirmation via email
• some members of my family listen to my podcasts
• nobody in my company does

Tags: podcasting