Joi Ito: ...Getting beyond the language (consumer vs user/customer, buzz vs conversation, etc.) I think that trying to understand how conversations work and at what point something becomes "creepy" is a really important discussing. Is it creepy when I blog about a restaurant which gave me extra soup because I said I would blog about them? Is it creepy that the link to Seth's book above is a Amazon link that has an affiliate code to a non-profit that I'm associated with? Is it creepy that someone is is wearing a Creative Commons T-shirt to be "cool" even though he doesn't understand the licenses? My feeling is that if you have transparency and if things like Amazon links are providing value to the conversation rather than detracting from it, it's NOT creepy.