It's interesting to read some of the comments to my post about free weblogs.

I'm seeing the same trend also here in Italy where the most popular provider of free weblogging tools does not provide some basic features such as ping to weblogs.com, RSS feed or trackback.

People is asking "Why should we care? We don't even understand what you are talking about!". New features are often perceived as unnecessary "bells and whistles".

I think that there's still plenty of room to improve todays' tools, but with the audience growing every day at a steady pace and consequently having a lower average technical culture, it becomes very important to effectively communicate what these improvements are about and why they are needed. We must be able to explain why something is important (if it is).

Otherwise we can all sit back, relax, move to a free blogging app and wait for the next wave because this game is over.