Last week a court declared illegal the use of terms such as "lights" or "mild" on cigarettes packs, saying that they are misleading. So all producers have one year to remove these terms from their packaging.

Besides the news itself, I would be curious to see how Philip Morris and the other tobacco industries are scrambling to find new names for their products.

On September 10th Dave wrote on Scripting.com:

John Robb is the #5 John on Google; Tim Berners-Lee is the #1 Tim. Amazingly, Tara Sue is not the #1 Tara Sue. And sadly I am not the #1 Dave, I'm a mere #2."

At the time I was the first Paolo.

This morning everything changed, apparently Google updates the rankings about once per month.

I'm now the 4th Paolo, John Robb dropped from the first page, Tim Berners-Lee is second after the Italian cell phone operator Tim, Dave is no longer the second Dave. On the upside Tara Sue now is the first Tara Sue and my friend Simone is 6th searching only for Italian sites and 30th worldwide.