Trying to control use of the social web in this way in this day and age is impractical. It makes the organisers look stupid.
They are not alone. Most people running our institutions don’t understand what is happening and don’t know what to do about it. They pay agencies to do it for them and the agencies themselves don’t understand what is going on, or find it challenging and try to retain their own form of control.
I see this every day, and even if it isn’t rocket science, it’s so distant from current corporate culture that I’m afraid that until every single member of this generation will be out of the game, we won’t see real change.
Meanwhile we should get at work figuring out new kinds of organizations.