Three examples of targeted communication campaigns I noticed in the last week.
M&S Asparagus
Got this in the mail as soon as I got home from the grocery store. As we discussed recently on the SotN Podcast, it’s not that you don’t know that these companies have your data, it’s when and how (or if) they decide to let you know which might be disconcerting. In this case, I felt that the immediate message about a purchase, without me asking anything, went a bit too far.
State of Israel
This just happened in the regular rotation of ads on YouTube. It’s a 30 seconds commercial with scenes of rockets and bombings and people screaming, which finishes with this. Interesting how states too can now completely bypass the press and deliver their messages to carefully targeted audiences.
Simplicity Cremations
Well… they will always have business, and they need to advertise too. But why YouTube? And why me?