iPhone magic

I dropped by the Apple Store last week in London to see the new iPhones. I was hoping for the “instant lust” that usually goes with Apple’s new gadgets, but it didn’t happen.

Now, to be fair we should admit that smartphones are becoming a commodity and we can’t expect to be amazed with every new iteration. The iPhone 6 is a perfectly nice phone, most likely it’s going to be my next phone when my contract on the current 5 will expire (not the Plus, it’s just ridiculously huge imho), but I’ll just sit and wait for the upgrade without any exceptionally big expectation.

I’m just hoping that the Apple Watch will provide that little bit of extra excitement that keep all of us going 😉

PS: while I think that most of those “Steve would have not done this” posts are pure BS, I must admit that the bulging camera lenses are a bit odd.

3 things about Apple Watch

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One

I think that the heart rate sensor is the most relevant feature of this product. It’s not just about fitness: with the right software having a constant monitor of heart rate and other activities will soon start saving lives. In a few years this class of products will have an impact on the healthcare budgets. It’s big.

Two

Remember iPhone 1.0? iPod 1.0? iPad 1.0? Holding my first iphone today, it looks and feels like ancient technology. The current Apple Watch looks a bit chunky, but in no time it will become much sleeker. This is a 1.0.

Three

Is it “Apple WATCH”? ALL CAPITALS? REALLY?